Brand and Marketing Workshop
Marketing teams, brand teams, communications teams, agencies
Surface current brand perceptions, explore creative and strategic trade-offs, generate campaign or positioning ideas, and prioritize the strongest direction.
Workshop Goal
Surface current brand perceptions, explore creative and strategic trade-offs, generate campaign or positioning ideas, and prioritize the strongest direction.
- Surface current brand perceptions and team alignment
- Explore creative and strategic trade-offs
- Generate campaign, positioning, or messaging ideas
- Prioritize the strongest direction
MyWorkshopTools handles the technology, timing, and participant experience. You focus on the conversation.
Workshop Timeline
A step-by-step structure for the full 60-minute session.
- Icebreaker Experience 8 minWarm up creative thinking. Lower the barrier to unconventional ideas.Marketing teams are often opinionated. Start with something that signals all perspectives are welcome.
- Team Polls 10 minEstablish current brand perceptions and team alignment before ideation.Polls establish current state. Run them before Idea Storm so the team is grounded in reality before generating ideas.
- Would You Rather 10 minExplore creative and strategic trade-offs.Marketing WYR questions surface real creative tensions. Avoid treating subjective preferences as objective correctness.
- Idea Storm 15 minGenerate campaign, positioning, or messaging ideas. This is the anchor activity.Idea Storm is the anchor. Protect its time. Do not evaluate ideas during this step.
- Priority Poker 12 minPrioritize the strongest direction and close the decision loop.After reveal: "This is what the team voted for. That's your shortlist." Resist the urge to debate — the votes are the signal.
Facilitator Guide
Key Notes
- Polls establish current state before ideation — run them first.
- Idea Storm is the anchor activity. Protect its time.
- Priority Poker closes the decision loop. The votes are the signal.
- Avoid treating subjective creative preferences as objective correctness.
- Write down the top-voted ideas before the room disperses.
Discussion Tips
- What does our brand stand for that we're not communicating clearly enough?
- Which idea surprised you the most?
- What would it take to actually execute the top-voted idea?
Closing Prompts
- "What's the one idea from today you want to keep alive?"
- "What's the next concrete step for the top-voted direction?"
Delivered Through Workshop Plans
When launched, this Playbook becomes a Workshop Plan that guides facilitators through each activity, tracks workshop progress, and supports structured delivery from beginning to end.
Ready to run this workshop?
MyWorkshopTools guides you through every step. No facilitation experience required.